Don't get left behind. Stop feeling intimidated by all those 'gurus'.
Digital marketing techniques are becoming more sophisticated by the day. There are thousands of apps, platforms and 'gurus' out there promising untold riches that almost never come to fruition. This course will demystify all the basic concepts and will teach you how to use all these things properly so you can build your knowledge and skills and understand exactly what you are doing and why you're doing it.
Most digital marketing is done 'on the hoof'.
Most people doing digital marketing for their own business or someone else's business, learned 'on the hoof' without ever getting a full overview of all the different facets and clarity on how they fit together to create a proper digital marketing strategy.
This course will give you a good grounding in digital marketing techniques and how to use them in a practical and effective way. By the end of the course you will be able to:
- Create a digital marketing strategy for your business, and integrate digital techniques into your overall marketing plan. I'll also show you how to create an effective marketing plan.
- Create quality content and generate social media ideas that will engage your target audiences.
- Run effective digital marketing campaigns using techniques such as email marketing, social media, and blogging.
- Use basic SEO techniques and understand analytics and metrics from all your online marketing activities.
I'm here to help you become a marketing expert
Hello, I'm Jackie Harris
I'm a marketing and digital communications specialist with over 25 years experience. Before I started my own marketing consulting business I ran media and analyst relations for 8 divisions of IBM across Europe. I also worked at a senior level for brand such as British Telecom, Hewlett Packard, Lotus Software, IBM UK, Cap Gemini and several very geeky IT brands. I guess the key point here is that I don't just talk about marketing, I've had to look some of the world's most demanding clients in the eye and deliver real results. And I did it well.
Teaching marketing and content creation workshops
I've been teaching marketing strategy, messaging, copywriting and digital content for several years. I've run masterclasses and workshops for Lancaster University Management School, University of Cumbria and University of Central Lancashire. I also run creative copywriting, marketing strategy and planning, marketing messaging and social media content workshops through The Growth Hub and Cumbria Chamber of Commerce.
Qualified in marketing to within an inch of my life...
It's also worth mentioning that I hold a BA degree in marketing and an MA in creative writing. I invest in my own personal development to ensure that my skill set is as up to date as I can possibly make it. I go to the key conferences on digital marketing and social media and take courses and workshops run by people that I consider to be at the very top in marketing innovation. I do this to make sure my students and my clients get the best information and insight into the latest techniques and thinking.
Preview2.0 Introduction to social media marketing (1:14)
Start2.1 Why do people use social media? (8:12)
Start2.2 Giving Social Media a Purpose (10:20)
Start2.3 Benefits and pitfalls of social media marketing (12:23)
Start2.4 Tips for creating a great social media profile (9:20)
Start2.5 Assignments for Module 2
Preview3.0 Introduction to social media content (0:43)
Start3.1 Some marketing research basics (15:13)
Start3.2 Social media specifics in research (7:26)
Start3.3 Social Media Content Types (21:45)
Start3.4 More content ideas (8:30)
Start3.5 Pros and Cons of the major platforms (25:23)
Start3.6 Additional links and resources
Start3.7 Assignments for this module (0:39)