Digital Marketing for Beginners

A comprehensive and easy to follow online digital marketing course, accredited by Open Awards

  Enroll in Course

Don't get left behind. Stop feeling intimidated by all those 'gurus'.

Digital marketing techniques are becoming more sophisticated by the day. There are thousands of apps, platforms and 'gurus' out there promising untold riches that almost never come to fruition. This course will demystify all the basic concepts and will teach you how to use all these things properly so you can build your knowledge and skills and understand exactly what you are doing and why you're doing it.

Most digital marketing is done 'on the hoof'.

Most people doing digital marketing for their own business or someone else's business, learned 'on the hoof' without ever getting a full overview of all the different facets and clarity on how they fit together to create a proper digital marketing strategy.

This course will give you a good grounding in digital marketing techniques and how to use them in a practical and effective way. By the end of the course you will be able to:

  • Create a digital marketing strategy for your business, and integrate digital techniques into your overall marketing plan. I'll also show you how to create an effective marketing plan.
  • Create quality content and generate social media ideas that will engage your target audiences.
  • Run effective digital marketing campaigns using techniques such as email marketing, social media, and blogging.
  • Use basic SEO techniques and understand analytics and metrics from all your online marketing activities.

Your Instructor

Jackie Harris
Jackie Harris

I'm here to help you become a marketing expert

Hello, I'm Jackie Harris

I'm a marketing and digital communications specialist with over 25 years experience. Before I started my own marketing consulting business I ran media and analyst relations for 8 divisions of IBM across Europe. I also worked at a senior level for brand such as British Telecom, Hewlett Packard, Lotus Software, IBM UK, Cap Gemini and several very geeky IT brands. I guess the key point here is that I don't just talk about marketing, I've had to look some of the world's most demanding clients in the eye and deliver real results. And I did it well.

Teaching marketing and content creation workshops

I've been teaching marketing strategy, messaging, copywriting and digital content for several years. I've run masterclasses and workshops for Lancaster University Management School, University of Cumbria and University of Central Lancashire. I also run creative copywriting, marketing strategy and planning, marketing messaging and social media content workshops through The Growth Hub and Cumbria Chamber of Commerce.

Qualified in marketing to within an inch of my life...

It's also worth mentioning that I hold a BA degree in marketing and an MA in creative writing. I invest in my own personal development to ensure that my skill set is as up to date as I can possibly make it. I go to the key conferences on digital marketing and social media and take courses and workshops run by people that I consider to be at the very top in marketing innovation. I do this to make sure my students and my clients get the best information and insight into the latest techniques and thinking.

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts whenever you like, and each new module lands 7 days after the first. After the 10 weeks, you have 6 weeks to complete all your assignments in order to go for the qualification. The content stays for as long as the course is being offered. If the course is to be discontinued, you will be given ample notice so you can download all materials.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to the course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I would never want anyone to be unhappy. You have 14 days to change your mind and you will get a full refund.

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