Introduction to Marketing

Level 2 Certificate in Skills for Business (Marketing & Sales Pathway)

Would you like a qualification in marketing?

If you’re currently in a marketing role but don’t have any formal training or qualifications, this course has been created just for you.

Cumbria Chamber of Commerce, in association with Jackie Harris of Brightspark Marketing, has launched a six-week, comprehensive marketing course, accredited by Open Awards, that will result in a Level 2 Certificate in: Skills for Business (Marketing).

The course content includes:

  • A step by step guide to creating a marketing strategy
  • Identifying unique selling points
  • Market segmentation
  • Pricing
  • Customer communication
  • Introduction to market research
  • Creating a promotional mix
  • Using social media for business
  • Introduction to digital marketing

It will be fun, but it’s not for the faint-hearted

This is a content-rich course with assignments that must be completed in order to meet the assessment criteria for the qualification.That said, the course will be fun, relaxed and supportive to help you get the most from the experience.

Access to an online resource portal

During the course, you will have access to an interactive online portal where you will find additional materials and resources to help you implement what you have learned at your place of work. This is also the place where you will upload your assignments, interact with other students and you can ask Jackie questions in between each workshop day.

  • The course is run over six weeks – with one, full day workshop in Carlisle each week.
  • The assessment is through continual assessment, assignments, and a final marketing strategy presentation to be delivered on the final workshop day.
  • The assessment is done by Jackie Harris of Brightspark Marketing, with external independent verification carried out by Open Awards.


This course is an investment in your future

The skills and knowledge gleaned from this course will enhance your career, and will help your organisation grow and attract new customers.

Your Instructor

Jackie Harris
Jackie Harris

Content marketing specialist | Teacher | Cheerleader

Hello, I'm Jackie Harris, a content marketing consultant and copywriter. I'm also a marketing coach, a teacher and all round marketing cheerleader.

I run my own successful marketing business, so I know what it's like to have to do everything. I can teach you how to make your marketing, bigger, better and more effective.

Class Curriculum

  Notes for creating final presentation and document
Available in days
days after you enroll
  Module three: Tactical marketing, budgeting, and the relationship between sales & marketing
Available in days
days after you enroll
  Module four: Introduction to market research and how to use it
Available in days
days after you enroll
  Module five: Digital marketing and social media as part of your marketing strategy
Available in days
days after you enroll
  Module six: Marketing plan presentations, and creating your practical action plans
Available in days
days after you enroll

Get started now!