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  1.0: Introduction & how the course works

Hello and welcome

I'm so happy to have you here on this voyage of discovery into the world of digital marketing. By the end of the course, you should have a good overview of all key aspects of DM, how it works and fits together, and the confidence to try new things. By starting with the 'big picture' and then drilling down to specifics, you'll:

  • Stop wasting time on things that don't work
  • Reach the people you want to sell to and connect with
  • Understand exactly why you are doing the things you are doing
  • Be able to measure and evaluate your progress

So let's get started!

Here are a few housekeeping points about the course:

  1. Modules released on a drip feed system: A new module will be released every week.
  2. Timing to complete: You can work at your own pace and send assignments when you want to do them.
  3. Time deadline for the qualification: For the qualification, I must have all your completed assignments by August 12th 2018. That gives you six months.
  4. Access to the materials forever: You have access to the materials for as long as the course runs (which will hopefully be a long time). If the course changes or upgrades, you will be able to access any new materials.
  5. What if the course stops running? If the course ceases to run, you will be given adequate notice to make sure you have downloaded everything.
  6. What about the 1-2-1 sessions? As part of the course, you get 2 x 1-2-1 sessions with me. The link to book those sessions will be here in the portal from Module 2 onwards. There will be a link that gives you access to my diary and you book directly.

I think that's it. You can contact me any time at:, and I'll get back to you as soon as possible.




DMB intro.pdf