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Digital Marketing for Beginners
Module One - Introduction and The Big Picture
1.0: Introduction & how the course works (11:29)
1.1: Big picture thoughts on Marketing strategy (19:05)
1.2: How digital marketing fits into your overall marketing activities (12:55)
1.3: Understanding your target customers (13:13)
1.4: Assignments for module one
Module Two: Social Media: Part One
2.0 Introduction to social media marketing (1:14)
2.1 Why do people use social media? (8:12)
2.2 Giving Social Media a Purpose (10:20)
2.3 Benefits and pitfalls of social media marketing (12:23)
2.4 Tips for creating a great social media profile (9:20)
2.5 Assignments for Module 2
Module Three: Social Media: Part Two
3.0 Introduction to social media content (0:43)
3.1 Some marketing research basics (15:13)
3.2 Social media specifics in research (7:26)
3.3 Social Media Content Types (21:45)
3.4 More content ideas (8:30)
3.5 Pros and Cons of the major platforms (25:23)
3.6 Additional links and resources
3.7 Assignments for this module (0:39)
Module Four: Legal aspects of Digital Marketing
4.0 Introduction to Module 4: Legal and best practice aspects of digital marketing (1:07)
4.1 Strengths & Weaknesses of Digital Marketing (11:47)
4.2 Legal aspects of digital marketing to be aware of (12:38)
4.3 General Data Protection Regulations: GDPR (7:23)
4.4 Data Sources (5:55)
4.5 Customer Relationship Management: CRM (8:03)
4.6 A rundown of what needs to be in your digital marketing plan (6:18)
4.7 Assignment for Module 4 (0:22)
Module Five: Email Marketing
5.0 Why email marketing is still important (10:49)
5.1 Email marketing terminology (7:18)
5.2 List building (9:30)
5.3 Different types of email campaigns (7:46)
5.4 Creating a simple automation in Mailchimp
5.5 A/B split testing in Mailchimp
5.6 A step by step video guide on using Mailchimp
5.7 Additional reading: A rundown of the main email marketing systems 2018
5.8 Assignments for module 5
Module Six: Understanding SEO and Analytics
6.0 Introduction to SEO & Analytics (3:18)
6.1 What do search engines want? (11:58)
6.2 On-page SEO (15:11)
6.3 Off page SEO (20:29)
6.4 Finding great keywords (16:37)
6.5 Google Analytics for Beginners
6.6 Advanced Google Analytics
6.7 Getting started with Google Adwords
6.8 Assignment for module six
Module Seven: The Art of Blogging
7.0 Introduction to blogging (12:08)
7.1 Headlines for blogging (8:47)
7.2 Subheadings in blogs (5:12)
7.3 Body Text (9:23)
7.4 Simple SEO Checklist for blogging (3:48)
7.5 Blog content ideas you can use over and over (21:33)
7.6 Tools and resources (3:43)
7.7 Assignment for module 7 (1:10)
Module Eight: Content Marketing
8.0 Introduction to content marketing (2:02)
8.1 Benefits of Content Marketing (4:06)
8.2 Content Strategy (7:19)
8.3 Content Funnel (11:13)
8.4 Content Ideas (13:23)
Cool Tools for Creating Content
8.5 Content Creation & Planning (13:28)
8.6 Evaluating your Content (8:50)
8.7 Assignment for module 8 (0:32)
Module Nine: Writing for the Web
9.0 Writing content for your website (14:20)
9.1 Tips on getting the right tone of voice (12:23)
9.2 Writing About Us Web Pages (18:51)
9.3 Seo Recap (7:55)
9.4 10 Fast Tips for Writing Web Content (9:40)
9.5 Website inspiration
9.6 Assignment
Module Ten: Pulling it all together in a digital marketing plan
10.0 Pulling it all together into a practical plan (1:34)
10.1 What goes in your marketing plan? (13:04)
10.2 90 Day Planning Cycle (12:44)
10.3 Final assignment (2:11)
1.3: Understanding your target customers
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